Small Business Tips For Creating Text Emails That Get Read

When setting up an email campaign to promote yourself or our business, it is best to use a text email format. You email is more likely to make it past the spam filters and into your prospects inbox. The exception to this rule is electronic newsletters. You will want to use a newsletter format that will break your information into understandable blocks.If you are using text email use these four things to keep you email interesting:Avoid embedded images. Your reader will only see a box if they have a text reader and images will not display.
You can use hyperlinks in your email, however, you will need to give instructions to the user on how to use the link. The link may appear as plain text and not a hyperlink. You will want to mention that they can copy and paste the link into their browser. Don’t assume the reader will know how to do this.
You will also want to use text art to break up the email, especially if it is a longer email. Text art is simply using the asterisks, equal sign or some other symbol over and over in a line.
With text emails, you will want to keep your email width short – preferably 60-70 characters. This means you will have to return to the old school way of typing with a hard return. With some email applications this will cause your document to be double spaced. Use the Control key with the Enter key to avoid adding an extra line. You may also want to go into the options of your application and remove the default of capitalizing the first letter of each line.With any email marketing campaign you will want to make sure that your emails are content rich. What do you have to offer your target audience? Are there little know tips in using your product or service that you can share? Are there other authors writing on similar topics on the internet where you can send helpful links to your viewers? Be creative and it will pay you great dividends in increased viewers.When a new viewer signs up to be part of your email list, be sure and send them instructions on how to white list your email address. This could be adding you to their contact list or marking your emails as being on a safe list. This will help to ensure that your communications are not ending up in spam never-never land.Give value – keep it short – and your readers will keep coming back for more.

Internet Marketing Business Tips – 4 Strategies to Propel Your Internet Business to the Next Level

There are many ways you can promote your internet business. By carrying out simple internet marketing strategies, you can achieve your goals of growing your list, creating customer loyalty, increasing sales and profits and ultimately growing your internet business to the next level. This article will provide you with the basic internet marketing steps to help you succeed in your business.First of all, you must maintain a high quality standard for your products and services. Your business will definitely achieve success if you always over deliver in your services. The usual practice is to offer high quality bonuses to your customers when they purchase your products. It is human nature to prefer a good bargain in terms of a discounted price for the original product or additional gifts being offered for the purchase.Next, you have to care for your customers. If you receive any enquiries from a potential customer, attend to it as soon as possible and give him the information which he requires. You have to show your customers that you care for them in order to gain their trusts and their business. Before long, there will be repeated sales from them and your business will prosper fast.It is a good practice if you contact your customers and prospects regularly. The best asset of any online business owner is his email list. Therefore, you will have to maintain a good relationship with them by keeping in touch with them by giving free tips and ideas on what they are interested in. You will be able to build trust with them and your prospects might just turn to become your buying customers. This is because, by sharing with them some useful information, this may actually develop confidence in your customers. One important benefit of doing this is they will become your long term customers and repeatedly buy from you.Last but not least, the main strategy being used by most marketers is by offering your knowledge for free. Can you still remember the movie “Mary Poppins” where the old lady is feeding the birds? She is giving free food to the birds without thinking of her own welfare. In internet marketing, you offer your potential customers some good quality free content and you will get the benefits from it. Don’t require an opt-in, just give it away with no strings attached. Another way is to put up a content site and let people come there and get as much education as possible. You may also give your advice in forums. As time goes by, you will build your credibility as an expert. people will trust you and buy from you the next time you have something to sell. You will gain a lot of respect from many people. If you want to propel your business to the next level, it will be worthwhile to carry out the things which have been discussed in this article.

Home Business Tips – Change, Why is it So Hard?

Human behavior never ceases to amaze me. As I build my home based business I talk to many others who are interested in what I am doing. People have told me that they want what I want; can I please show them how to make it happen. So I do, but many never take the action that they know they need to take. I have always asked myself “Why is that?” When I came across this quote it really struck a cord…We would rather be ruined than changed; We would rather die in our dread than climb the cross of the moment and let our illusions die. W.H. AudenWho do you know that has decided not to make changes and their life has ended in ruin? Or even worse,how often have you attempted to change and did not accomplish the results you wanted? We get caught in a rut and may not even notice that our daily habits are producing results we don’t want.One of the best things you can do for yourself is to help others surpass themselves, because that requires that you learn, grow and change yourself. That is what has happened to me, I have learned from many teachers over my life time and would like to share some tips that I have found to make change easier to accomplish. Remember:All progress is change, not all change is progress. John Maxwell5 tips to make Change easier…1) Take a good look at where you are right now, you need to be clear about present. If you don’t know where you are you will not be able to get to where you want to go.2) Make change an option, brainstorm come up with as many options as possible3) Make activities more important than results, you want to be sure that you are making progress not striving for perfection4) Focus only on results, without that end goal in mind (your target) you will be easily distracted.5) You must walk the talk, demonstrate commitment to your results to family, business associates and yourself.Ask yourself the questions “What is it i need to do to move my business forward? If you’re in a bad situation, don’t worry it’ll change. If you’re in a good situation, don’t worry it’ll change. ~John A. Simone, Sr.Are you using Social Media Marketing in your business yet? The way we do business is changing, are you ready to change along with it?